“Born from a story of care and conviction, Nuvedic was founded in 2023 by Rakesh Bajaj and Ankita Bajaj to make natural healing both accessible and effective. What began as a father’s attempt to ease his family’s pain through Ayurvedic formulations soon grew into a mission to redefine holistic wellness in India.
Guided by Rakesh’s decades of pharmaceutical expertise and Ankita’s vision for mindful entrepreneurship, Nuvedic blends Ayurvedic wisdom with modern scientific precision. The brand’s CBD and Vijaya extract–based oils, capsules, and wellness products are formulated to support pain relief, inflammation management, stress reduction, immunity, and sleep balance, while nurturing long-term vitality.
Every product is Ayush-certified, lab-tested, and made with premium natural ingredients, ensuring purity, safety, and efficacy that meet global standards. Under the guidance of industry veteran Parimal Shah, Nuvedic continues to build trust through transparency and innovation.
At its core, Nuvedic represents a return to nature—where healing is gentle, grounded, and profoundly human.
Available on ItsHemp, Nuvedic empowers individuals to embrace holistic health through plant-based medicine—rooted in Ayurveda, perfected by science.”

