The Big Bhaang Theory

In the serene mountain towns of Uttarakhand, hemp is more than just a crop—it’s a living tradition woven into the region’s food, culture, and community. The Big Bhaang Theory, founded in 2023 by Himanshu Kakerwal and Neetu Dogra, was born out of this legacy. Inspired by the local women who have long used hemp seeds for nourishment and skincare, the founders envisioned a brand that could bring this age-old Himalayan wisdom to the modern world through products that are simple, ethical, and deeply authentic.

The Big Bhaang Theory bridges heritage and innovation, crafting a thoughtful range of hemp-based foods, cold-pressed oils, and sustainable gifting options that embody purity, taste, and nourishment. Every product is made using traditional Himalayan processing techniques that preserve the natural essence of hemp while maintaining the highest quality standards.

Each jar or bottle from The Big Bhaang Theory is a celebration of wellness in its truest form—rich in omega-3 and omega-6 fatty acids, antioxidants, vitamins, and complete plant protein. These nutrients work in harmony to support digestion, heart health, skin vitality, and weight balance while providing clean, sustainable energy for everyday living. The result is food that not only fuels the body but also connects people to their roots and to nature.

What makes the brand exceptional is its unwavering philosophy of “wellness without compromise.” In a world dominated by overprocessed food and fleeting health trends, The Big Bhaang Theory offers a return to simplicity—nutrition that’s wholesome, eco-conscious, and designed for real lives. The brand believes that mindful eating shouldn’t feel restrictive; it should be joyful, flavorful, and kind to the planet.

Beyond nourishment, The Big Bhaang Theory stands for empowerment. The brand collaborates with local communities in Uttarakhand, especially women-led initiatives, to promote sustainable livelihoods and preserve traditional practices. Through this, it strengthens the connection between Himalayan farmers and conscious urban consumers, ensuring that every purchase contributes to a more balanced ecosystem—socially, economically, and environmentally.

Available on ItsHemp, The Big Bhaang Theory invites consumers to rediscover the ancient rhythm of mindful living—sustainably made, ethically sourced, and deliciously wholesome hemp products that bring the soul of the Himalayas to modern homes.