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Slow Fashion | What is it and Why does it Matter?

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Do you own dozens of clothes that you swore you’d wear a thousand times when you purchased them but haven’t touched them since the past year? 

Do confusion and indecisiveness overtake you as you enter a mall because the options are just too many?

If your answer to any of the above questions is yes, then let me inform you that you’ve fallen prey to the draconian confines of fast fashion. However, the good news is that by making a switch to slow fashion, you’ll now be able to save yourself while also rescuing the environment!

Before we understand Slow Fashion, it’s crucial to understand what Fast Fashion is.

Fast fashion works as a highly profitable business model. It maximizes the production of ‘trendy’ clothing in a limited amount of time. Due to this, a brand following such a model is able to generate a high and consistent quantity of the latest fashion. Consequently, fast fashion enables its customers to choose from a wide range of products. 

Sounds like an efficient and harmless system, right? Well, that’s the belief until we learn that fast fashion contributes extensively to the: 

  1. Usage of Harmful Chemicals 
  2. Destruction of life-sustaining Rainforests 
  3. Emissions of toxic Greenhouse Gases 
  4. Exploitation of Garment Workers 
  5. Global Increase in Water Consumption and Water Contamination 

The list, unfortunately, goes on.

Even from an individual perspective, fast fashion promotes polyester fabric, which doesn’t give the skin a lot of breathing space. It is, therefore, not suitable for long time wear. Additionally, such clothes purposefully have a shorter lifespan, encouraging people to make more frequent visits to the shopping mall. I’ll take the liberty of tweaking the words of Virginia Woolf here and safely declare that the charm of fast fashion isn’t built to last, it is built to pass. 

The Countermovement: Slow fashion

Thankfully, Slow fashion provides us with an ethical and sustainable alternative to this global ecological issue. This is how:

  1. Material: Slow fashion comes from abundant natural and organic raw products. This includes fibres like Hemp, Jute, Linen, etc.
  2. Quality: It gives precedence to quality over quantity, making it more durable and long-lasting. 
  3. Reduced Waste: An approach aiming towards zero-waste designs and smaller collections helps reduce the textile waste which otherwise chokes our oceans and landfills. 

It’s safe to say that an investment in slow fashion today is the absolute need of the hour. A pandemic like Covid-19 and an escalating concern over global warming continues to warn us of a planet that’s desperate for our compassion.

Check out our online shop and see how hemp is emerging as an accessible alternative to fast fashion. Shop with us today and promote sustainable living!

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